Author: ampdlab

An Alternative or “the” Choice? Your company can be the one buyers actively choose Creating a company that truly stands out feels risky. Taking a strong stand can feel like you put a target on your back. Someone is bound to say, “I don’t like that”. Think...

An excerpt from one of America’s best marketing thinkers, Seth Godin… ‘Category of one’ is a choice Fit in or stand out… When you define the category, when the category is you and you alone, your marketing issues tend to disappear. At least they do if the category...