Uncategorized

Strong brands hardly happen by accident, or even by mediocre effort (and sometimes even an exerted effort if not well conceived, planned and executed can fall short).   A strong brand is more than what you tell the outside world -- a strong brand saturates everything in...

An Alternative or “the” Choice? Your company can be the one buyers actively choose Creating a company that truly stands out feels risky. Taking a strong stand can feel like you put a target on your back. Someone is bound to say, “I don’t like that”. Think...

An excerpt from one of America’s best marketing thinkers, Seth Godin… ‘Category of one’ is a choice Fit in or stand out… When you define the category, when the category is you and you alone, your marketing issues tend to disappear. At least they do if the category...