24 Oct Forget Being Better, Being Different Gets More Traction
We are big fans of the research the folks www.howtofascinate.com are doing.
Sally Hogshead, the leader there, has been at this for decades sharing the brands and personal brands are more memorable and distinctive when there is a difference about them. Being different is the key, not being perfect, or the best above all others, or being the smartest or the “xxx’est”. Just create more fascination.
Express what makes your brand particularly relevant for your buyers. And if you aren’t sure, take some time, explore it, make a conscious decision and then take the actions that anchor you in those characteristics.