Vanilla or Something More
An Alternative or “the” Choice? Your company can be the one buyers actively choose Creating a company that truly stands out feels risky. Taking a strong stand can feel like you put a target on your back. Someone is bound to say, “I don’t like that”. Think the Virgin Group of Companies. Red Bull. GoDaddy. Think of them and know the meaning of reaction. If you’re a company, you’ve got a brand to manage. You can be a brand that was thoughtfully developed or one created by ad hoc existence but a brand nonetheless. You can go safe — creamy vanilla…or you can...